Basic Concept of Internet Marketing
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The document discusses various aspects of internet marketing including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, and blog marketing. It provides details on the advantages and limitations of internet marketing, how search engines work, on-page and off-page SEO factors, paid search (PPC), and how to implement blogging for marketing purposes.
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Basic Concept of Internet Marketing
- 2. What is internet Marketing ? Why Internet Marketing ? How to implement ? Advantage of Internet marketing ? Disadvantage of Internet marketing ?
- 3. Internet Marketing Internet marketing, online marketing or digital marketing is promotion of products and services on the web/internet.
- 4. Type of Internet Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) E-mail Marketing Blog Marketing
- 5. Advantage of Internet Marketing Drive High quality traffic to the website. Increase sales lead from customers. Build brand visibility in online. Target a global audience. Reach. ROI tracking easy.
- 6. Limitations of IM Time Factor – Internet marketing process takes several months to Complete. Economic Feasibility - Too Costly.
- 7. Search Engine ? • A web search engine is designed to search for information on the world wide web(www) and FTP servers. The search results are generally presented in a list of results often referred to as SERPS, or “search engine results pages ”.
- 8. Popular Search engine Google MSN Yahoo! Ask AOl T-online Voila Libero ,Virgilio, Bluewin etc.
- 9. How web Search Engine Work ? • A search engine operates in the following order : • Web crawling • Indexing • Searching
- 11. SEO • What is SEO ? • Why SEO? • How to implement ?
- 12. SEO Search engine optimization is the process that enable your site to appear higher in a list of search engine results and generate targeted traffic.
- 13. Introduction to SEO What is SEO? Search Engine Optimization or SEO is a technique of optimizing the pages of your website to be easily accessible by search engine spiders so they can be easily crawled and indexed. .
- 15. Organic Vs. Paid Search
- 16. What are search engine spiders? A spider is a robot that search engines use to search billions of web pages. A page is indexed by the search engines only when it is crawled by the search engine spiders.
- 17. What is website ranking? Website ranking means the position where the pages of your websites are placed by the search engines.
- 18. SEO - Process
- 19. On Page Optimization On page optimization is one of the very first step of SEO which every webmaster should look into. If you can do proper on- page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
- 20. On Page Optimization Factor Keyword Analysis Competitor Analysis Meta tags improvement (Title, Description optimization) Content optimization Sitemap Creation (Posting on SE Daily Basis)
- 21. On Page Optimization Factor Image optimisation (Alt text, File Name, Image Title, Image Linking ) Website analysis Search Engine friendly navigating architecture Creation Maintaining page metrics and sit
- 22. Off Page Optimization Factor Directory Submission Free Submission Regular Submission Reciprocal Submission Paid Submission Regular Submission Reciprocal Submission
- 23. Off Page Optimization Factor Search Search engine submission Classifieds Submission Social Bookmarking Submission Press Release Submission Link Exchange Articles Submission Blog Submission
- 24. Using Relevant Keywords Search engines rank web pages on the following basis : • The quality of keywords on your web page; and • How often those keywords appear on the page (the frequency) .
- 25. Benefits of SEO SEO drives traffic to your websites from search engines by bringing your website to the notice of prospective customers. “A website without SEO is just like a shop without salesman”
- 26. Limitations of SEO Time Factor – SEO process takes several months to Complete. Content Dependent – If website content is not good SEO fails.
- 27. SEM Search engine marketing, or SEM, is a form of Internet marketing. It is paid advertising within search engine results through Google, MSN and Yahoo and other search engine.
- 28. Organic Vs. Paid Search
- 29. PPC Using Google Adword Tool and Google Editor. Responsible for Set up Google adword account for advertising Creating a new campaigns for different-2 country. Reviewing/providing analysis on PPC landing pages. Managing bid strategy Setting up PPC conversion tracking. A/B testing, website optimizer etc. Knowledge of advance campaign optimization strategies.
- 30. SMM Social media marketing(SMM) is a form of Internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks. SMM covers the activities around social interaction, content, videos, images
- 35. E- mail Marketing E-mail marketing is a process of promoting a product or service or an idea by sending direct emails to the target customer.
- 36. Blog Marketing Blog marketing is process of promoting a Business via Blogs. Using Tools – Wordpress , Blogger , Typepad etc.
- 37. What is Blog ? • Blog - A frequent, chronological publication of personal thoughts and Web links. or • A blog (also called term web log) is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse- chronological order.
- 38. Benefits of Blog Marketing ? • Low Cost marketing channel. • Excellent avenue to build a network. • Enhanced company visibility. • Increased product exposure. • Improved customer Interaction. • Helpful for SEO.
- 40. Expectations and Action Points • Individual Blogs – General / Theme based. • Expecting articles on travel / tourism / destination / experience / hotel / train / luxury etc. • Share videos and photos related to Tourism from your FAM Tours / Personal Trips. • Share Travel updates to Ecommerce Department. • Client videos and testimonials.
- 41. Expectations and Action Points Individual Blogs • One post in a week. • Should have minimum 4-5 sentences. • General / Theme based
- 42. Expectations and Action Points Writing Articles • Choose one Website. • Post at least 1 article of 500 words on monthly basis.
- 44. Expectations and Action Points Writing Articles • Choose one Website. • Post at least 1 article of 500 words on monthly basis.
- 47. Expectations and Action Points Sharing information Share videos and photos related to Tourism from your FAM Tours / Personal Trips. Share Travel updates to Ecommerce Department on regular basis.
- 48. Expectations and Action Points Client Trust Share Testimonials regularly. Client’s video is more effective than static content.
- 49. Expectations and Action Points Other Tasks Start making list of FAQs of Traveler. Research and analysis is must. Send email data to Ecommerce if you are interacting directly to client. Posting on travel forum.
- 51. Brainstorming- .
- 52. Thank you for your presence…… “Nishchay kar apni jeet karo” .